What to expect from Samsung’s Galaxy Unpacked event next week

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Next week, Samsung will reveal its next family of Galaxy phones. Not the foldables, no, but the traditional S series devices. Going on track record, we can expect to see three S25 devices: standard, Plus and Ultra.

There’s unlikely to be a huge change to aesthetics, but we expect some subtle differences — rounded corners, flatter edges and (of course) thinner bezels. Inside, at least in the US, the S25 series will probably be powered by Qualcomm’s Snapdragon 8 Elite, designed for on-device generative AI. The chip promises 45 percent faster single- and multi-core performance while using 27 percent less power than the Snapdragon 8 Gen 3, so it could improve battery life too.

Some rumors suggest a Galaxy S25 Slim with a — you guessed it — slimmer design. It’s all very on trend. However, given the FCC certifications only appear to cover the usual trio of flagships, that device may not arrive until later in the year. (If at all.)

Expect an awful lot of AI razzle-dazzle too. One rumor suggests the Galaxy S25 series will include “an AI Agent that provides personalized clothing suggestions and transport information,” even though Google and myriad third-party apps already fully service the latter. I’d put money on a laborious bragging segment from Samsung and its AI tricks — many of which will fall by the wayside. A request: Please steal the Pixel’s Add Me photo feature.

We’ll be reporting live from Samsung’s first Unpacked event of 2025. Mark your calendar for January 22!

— Mat Smith

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