Forget Black Friday, Uncover the Big Deals Now

Amazon is gearing up for another major sales event this October (possibly around the 8th or 9th, no official date has been announced yet) and gives shoppers another chance to score incredible deals before the holiday season kicks into high gear. Prime Big Deal Days, the fall equivalent of the popular Prime Day which takes place in July, is set to offer exclusive discounts to Prime members across a wide range of categories.

To take advantage of the massives discounts available during Prime Big Deal Days in October, having an Amazon Prime membership is mandatory. Without it, you won’t be able to access the exclusive deals that make this shopping event so appealing. If you’re not a member yet, you have a couple of options: you can sign up for a 30-day free trial which allows you to enjoy all the benefits of Prime during the event or you can choose a monthly or annual subscription.

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Investing in a Prime membership is likely to pay off as the savings you can achieve during Prime Day in October 2024 will often exceed the cost of the subscription itself. Whether you opt for the free trial or a paid membership, you’ll find that the discounts available can easily offset the membership fee and it will make it a worthwhile investment for savvy shoppers looking to maximize their savings.

What is Prime Big Deal Days?

Prime Big Deal Days is Amazon’s autumn shopping event which is designed to kickstart the holiday shopping season (hello Black Friday, Cyber Monday!). This two-day event mirrors the success of the summer Prime Day (which happens in July) and offers Prime members access to thousands of deals across popular categories. From tech gadgets to home essentials, fashion to beauty products, the sale promises significant savings on a vast array of items.

The event serves as a precursor to Black Friday and Cyber Monday and allows savvy shoppers to get a head start on their holiday gift lists. With discounts expected on top brands like Apple, Samsung, Microsoft, Garmin and Amazon’s own devices, Prime Big Deal Days is quickly becoming a must-shop event for deal hunters and early holiday shoppers alike.

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When and Where?

While Amazon has yet to announce the exact dates for Prime Big Deal Days 2024, the company has confirmed it will take place in October. Based on previous years, industry experts speculate the event could fall in mid-October, possibly around the 8th or 9th. The sale will be available in 19 countries, including the United States, Canada, the United Kingdom, and several European nations like France and Germany.

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Prime members should mark their calendars and stay tuned for the official announcement, we’ll update this page once we get to know the date. The 48-hour sale typically starts at midnight local time with new deals dropping throughout the event. Remember, with over 200 million Prime members worldwide, stock shortages can occur rapidly during flash sales. Make sure you grab the best deals of Prime Day as soon as you can.

What to Expect

Prime Big Deal Days is expected to feature a wide range of products at deeply discounted prices. While the specific deals remain under wraps until closer to the event, shoppers can anticipate significant markdowns on Amazon devices like Echo speakers, Ring security cameras, Fire TV sticks, and Kindle e-readers. These proprietary products often see their lowest prices of the year during Amazon’s shopping events.

Beyond Amazon’s own offerings, this Prime Day sale is likely to include best deals on popular electronics, home appliances, fashion items, and beauty products. Last year’s event saw impressive discounts on brands like Apple, Samsung, and Microsoft, as well as on everyday essentials and luxury items alike.

Amazon has strategically positioned Prime Day and Prime Big Deal Days as cornerstone events that now surpass Black Friday in importance for the company. These Amazon-exclusive shopping events have become powerful tools for driving sales, attracting new Prime members and showcasing the company’s product offerings. In 2023, Prime Day sales reached $12.9 billion globally according to the group – which is a new record for the event.

By focusing on its own proprietary events, Amazon can exert greater control over the timing, duration and promotional strategies employed. This approach allows the e-commerce giant to tailor these shopping festivals to its specific goals. Unlike Black Friday and Cyber Monday which are a global phenomenon with intense competition from other retailers, Prime Day (and Prime Big Deal Days) enable Amazon to create a more focused and exclusive shopping experience for its Prime members.

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How to Prepare for Prime Big Deal Days

To make the most of Prime Big Deal Days in October 2024, preparation is key. First and foremost, make sure you have an active Prime membership. If you’re not already a member, consider signing up for a free trial just before the event to access the exclusive and best deals of Prime Big Deal Sale.

In the lead-up to the sale, create a wishlist of items you’re interested in purchasing. This not only helps you stay focused during the event but also allows you to track price changes on specific products. Download the Amazon app and enable notifications to receive alerts about deals on items you’re watching.

To truly maximize your savings during Prime Big Deal Days and grab the best deals, consider using Amazon’s credit card offerings. The Amazon Prime Rewards Visa Signature Card offers 5% cashback on Amazon purchases which can add up to significant savings on big-ticket items. Also make sure to keep an eye out for bonus cashback offers that may be available during the event.

To sign up for the Prime membership :

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This article is part of Gizmodo Deals, produced separately from the editorial team. Gizmodo may earn a commission when you buy through links on the site.